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NEW HTC TOUCH HD™ RAISES BAR FOR MOBILE INTERNET AND ENTERTAINMENT

Posted on 25. Jan, 2009 by admin.

HTC Corporation, a global leader in mobile phone innovation and design, today announced its latest entertainment-focused handset, the Touch HD, available exclusively on Telstra’s Next G™ network – Australia’s largest and fastest mobile broadband network.

Integrating a large 3.8 inch wide-screen VGA display (WVGA), a standard 3.5mm audio jack and a 5 megapixel camera with autofocus, the HTC Touch HD is the perfect device for multimedia fans and will transform how people experience multimedia on the move.

Shifting the boundaries of design and innovation
The HTC Touch HD combines high performance capabilities with a stylish, sleek design that has made HTC a global leader in mobile phone design and innovation. Its large 3.8 inch WVGA touchscreen offers users stunning clarity and vibrant colours, providing an unrivalled experience when watching movies, browsing the Internet or even flicking through photos taken with the 5 megapixel auto focus camera.
The stylish new device also features HTC’s beautiful TouchFLO™ 3D user interface to provide quick and intuitive access to the people, messages and content that are most important. A standard 3.5mm headphone jack has also been designed-in, allowing consumers to use high-performance headphones with the device for the best possible sound quality.

“Today, Widescreen TV, Internet and Video have become the standard so there is no reason to miss out when you leave the house. Touch HD delivers that uncompromising multimedia and Internet experience,” said Anthony Petts, Sales and Marketing Director ANZ, HTC Corporation.

“We are living in a time where the concept of entertainment has radically changed. The internet is so much more than just email and our customers expect to be able to access the Internet and high quality multimedia content when they are on the move in Australia, or indeed, the world.”

Telstra Consumer, Executive Director, Ms Glenice Maclellan, said the launch of the HTC Touch HD, exclusive to Telstra, gives customers a huge range of useful features to experience Next G™ on the go at its best, like the fastest streaming rates available on any handset for exclusive services such as Mobile FOXTEL from Telstra.

“The combination of this highly featured device with Telstra’s wide range of advanced mobile content and applications like Sensis Search and WhereIs, gives customers opportunities to enjoy all the benefits of the Next G™ network with ease helped by features such as the touch sensitive navigation controls,” she said.

Telstra Product Management, Executive Director, Mr Ross Fielding, said the HTC Touch HD is an exciting addition to the Next G™ mobile range as its superior design will appeal to customers who are looking for a rich multimedia experience on their mobile phone.

“The HTC Touch HD is ideal for customers who use their device to access services like BigPond TV and the Internet – its 3.8 inch wide screen VGA display helps make entertainment on the move a reality in more places across Australia on Telstra’s Next G™ network,” he said.

Getting the most out of the Internet
The large high resolution, widescreen display combined with download speeds bursting up to 16 times faster than original 3G, enables the HTC Touch HD to render websites quickly and in full-page width. This provides a comparable Internet experience to that of home broadband in terms of both speed and page layout. This true mobile broadband experience allows users to navigate more easily, leveraging the mobile internet in a variety of ways. For example, browsing to favourite websites, using Sensis Search to find a restaurant for lunch, watching Mobile FOXTEL from Telstra, searching for and streaming videos from YouTube or even catching up to the minute news, blog posts and video podcasts with the integrated RSS reader, will be more intuitive for consumers familiar with desktop browsing.

No compromise
The HTC Touch HD has been designed for both business and consumer users alike, who demand style and performance and do not think the two are mutually exclusive. The HTC Touch HD is the ideal handset for people who are embracing the mobile multimedia shift but who do not wish to forgo quality, simply by being on the move.

Pricing and Availability
The HTC Touch HD will be available exclusively through Telstra shops and dealers from 10 February 2009. The HTC Touch HD has an RRP of $1499, and is also available for $0 upfront on a $150 member plan with a repayment option of $62.45 per month over 24 months.

Key Touch HD product specifications

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ALL NEW HTC TOUCH CRUISE WITH HTC FOOTPRINTS™ HELPS CAPTURE AND RELIVE LIFE’S JOURNEYS

Posted on 25. Jan, 2009 by admin.

HTC Corporation, a global leader in mobile phone innovation and design, today announced its latest personal navigation handset with inbuilt GPS.  The new HTC Touch Cruise™, an update to 2008’s popular HTC GPS device of the same name, boasts a new, more compact design and a host of new capabilities to offer a richer and more intuitive experience in one powerful package.

Introducing HTC Footprints

The new HTC Touch Cruise is the first mobile phone to offer HTC Footprints, an application experience that enables people to permanently chronicle their special moments by capturing a digital postcard on their phone. Once captured, Footprints provides the ability to take notes and an audio clip of that favourite restaurant or special place while identifying its specific geographical location. In addition to identifying each postcard with its specific GPS co-ordinates, Footprints also auto-names each postcard with its general location or area.

Flipping back through their photos, HTC Touch Cruise users will be able to retrace their steps to that exact location in just a few touches. Unlike other devices with geo-tagging functionality, HTC Footprints works effectively outdoors and indoors, offering a more accurate record of location for future reference and navigation.

“Just as we have seen GPS technology transform how people navigate to new places, we are now seeing location-based applications like HTC Footprints changing how we interact and carry our memories,” said Peter Chou, President and CEO, HTC Corporation.

HTC Touch Cruise Car Cradle

The HTC Touch Cruise is also an advanced in-car navigation system.  When placed into its accompanying car cradle, the HTC Touch Cruise automatically transforms its user interface into an easy-to-use, one-touch interface that provides seamless turn-by-turn directions.

Boasting a compact and sleek design with a 2.8 inch QVGA display, the HTC Touch Cruise is a further demonstration of HTC’s continued commitment to innovation, providing consumers with a variety of devices designed to meet their individual needs. Using HTC’s TouchFLO technology, the HTC Touch Cruise provides fingertip access to phone, contacts, email, messaging, calendar and GPS applications, making it a strong all-around device.

The new HTC Touch Cruise will be available to customers across all major global markets in spring 2009.

Notes to editors

Key HTC Touch Cruise Specifications

• Size: 102 x 53.5 x 14.5mm
• Weight: 103 grams
• Connectivity: WCDMA/HSPA: 900/2100MHz. HSDPA 7.2 Mbps
• Operating system: Windows Mobile® 6.1 Professional
• Display: 2.8-inch TFT-LCD touch-sensitive screen with QVGA resolution
• Control panel: HTC TouchFLO™, 4-Way navigation wheel with Enter and HTC Footprints™ buttons
• Camera: 3.2 MP, with fixed focus
• Internal memory: 512 MB flash ROM, 256 MB RAM
• Expansion Slot: microSD™ memory card (SD 2.0 compatible)
• Bluetooth: 2.0 with EDR
• Wireless: Wi-Fi 802.11b/g
• GPS: GPS/A-GPS
• Interface: HTC ExtUSB (mini-USB 2.0 and audio jack in one)
• Battery: 1100 mAh
• Talk time: GSM: up to 400 minutes
• Standby time: GSM: up to two weeks
• Chipset: Qualcomm® MSM7225™, 528 MHz

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Last.fm Expands Its Mobile Footprint by Launching on the Android Platform

Posted on 25. Jan, 2009 by admin.

Last.fm today announced its launch on the Android platform, offering an ‘on-the-go’ music application enabling users to access all the best of Last.fm from their mobile phones. Features include similar artists and genre-specific streaming radio stations, personalized streaming radio, up-to-date concert information and the ability to track users’ listening habits to their Last.fm profile. The launch of Last.fm on Android marks the latest step in Last.fm’s expansion into the mobile music space. The application is available for download through the Android Market http://www.android.com/market/#app=lastfm.

Using the Last.fm application, users can listen to streaming radio stations such as personal recommendations, similar artists, and genre-specific tracks. Users can also share tracks with their friends on Last.fm and stream other users’ stations. The new ‘Background Playback’ feature enables users to listen to Last.fm’s streaming music while accessing other programs, such as email, without interrupting the music experience.

Last.fm users can view an on-the-go version of their personal music profiles that includes mobile versions of Last.fm Charts page and Artist pages, with biographies, tags, similar artists and top listeners, all optimized for the Android platform. Users can access Last.fm’s Events listings to browse artists on tour, search for events, view Last.fm recommendations and view mapped directions to music venues.

“We are thrilled to bring Last.fm even further into the mobile music space with the launch of this app. The Last.fm service on Android enables our listeners to use virtually every Last.fm feature on their mobiles,” said Martin Stiksel, Last.fm Co-Founder. “It truly is a ‘to-go’ version of the site. Last.fm on Android takes the mobile music experience to the next level.”

Last.fm on Android follows Last.fm’s successful launch on the iPhone and iPod Touch last year, as well as integrations with Vodafone, T-Mobile, and the Three/INQ1 Social Mobile in Europe. More information on Last.fm’s application on the Android Platform at http://www.last.fm/android.

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Scanbuy’s 2D Barcode Application to be Pre-Loaded on LG Camera Phones

Posted on 25. Jan, 2009 by admin.

Scanbuy, a global leader in mobile marketing solutions, today announced that its ScanLife 2D barcode application will be pre-loaded on camera phones from LG Electronics, the third largest handset manufacturer in the world. The KF310 is already available with the application in Spain, and additional phones will be introduced in other markets over the coming months.

The ScanLife mobile application uses camera phones to read all major 2D barcode formats which immediately connect the user to mobile content and information. This removes the need for a user to type long URL’s or search for information using keywords. The ScanLife solution is geographically and internationally interoperable and can therefore be used anywhere. Today, it can be downloaded for free from the phone’s browser at www.getscanlife.com.

“We are thrilled to announce this agreement with LGE. Their support will substantially assist in bringing 2D barcode technology to mobile subscribers around the world,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “Mobile data usage is increasing exponentially every day, and the ScanLife solution will make it easier than ever to discover and navigate to content from anywhere.”

The ScanLife Code Management Platform (www.scanlife.com) is used by marketers and content providers to extend their content and messaging onto mobile devices from media including print advertising, packaging, and more. In addition, any individual can create free codes from the platform that link to their contact information or social networking websites.

LG’s Mobile Communications Company is the third largest phone manufacturer in the world, shipping just over 100 million handsets in 2008. Some of their popular models include the Renoir, Secret, and Viewty.

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Gold Mobile Announces Strategic Marketing Alliance With RouteOne

Posted on 25. Jan, 2009 by admin.

NADA Convention, New Orleans, LA – Gold Mobile, a leading mobile automotive solutions provider, and RouteOne LLC, a leading web-based credit application management system for use by automotive dealers, have formed a strategic marketing alliance to provide advanced mobile marketing solutions to RouteOne dealers. Under the terms of the alliance, RouteOne dealers will be able to purchase advanced mobile lead generation tools that mobilize the entire dealership experience through four specially packaged programs for dealer sales, service, accessory and website marketing.

“We are extremely excited to be collaborating with RouteOne to market our industry-leading mobile solutions,” noted AJ Wagner, Gold Mobile Vice Chairman. “As leading providers and innovators of automotive financial credit solutions, they truly understand the value of real-time consumer engagement in today’s challenging economic conditions.”

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